I had to have a name that would be unique,

but I also wanted it to have some of my personality. I was in junior high school at the time and I had an affinity for drawing with black ink on white paper, so I decided to start with “ink,” and—several permutations later—I ended up with iynque (pronounced the same as ink).

I was tired of trying endless variations of a name I actually wanted for this or that online service because I would end up having different names for everything, none of which represented me. Tired of being a schyzophrenic with memory loss, I created my unique online title, iynque.

iynque was probably my first bit of conscious self-branding, and given the difficulty of it's pronunciation, not the best. However, in the 14 years or so I have been using it I have never had to pick a new name online (for any service). So, in the task of representing me and being unique, the name excells. As far as being pronounceable... Well, surely anything easier on the tongue would have failed to be unique many times over by now. To be unique on the internet requires harnessing the not-yet-known.

My personal logo () is almost as old as the name iynque and I feel it is still very appropriate to represent me: The three forms are representative of art, design, and ideas: Art (let's say, “creation to satisfy one's self,”) is diminished in importance, but comes first; Design (let's say, “creation to satisfy others,”) is the largest aspect, the most solid, and central to who I am; The final form representing “ideas” leans dynamically toward the future and lends both visual and ideological motion to the mark.

The colors used with the identity are mathematically calculated from the area occupied by each of the three forms—which, in iteself, speaks to my personality. The calculated area of each blob was normalized to a value within 0-255. These three values are then used interchangeably as RGB codes in a computer. This creates the three colors that often accompany the logo (nudged this way or that for web compatibility).